Christmas & New Year Creative Design Campaign

The PARQ - Frasers Property

Role: Creative Designer

Collaborator Agency: A Matter of Event

Chill At The PARQ: Unwrapped the Magical Moment is a festive year-end campaign inspired by gift boxes as a symbol of sharing and giving back. This year, the campaign focused on “Gift to Give”, a donation-driven event encouraging second-hand good donations for the Khlong Toei community. As The PARQ experienced a year of prosperity, the concept reflected the idea that it was time to return that kindness to the community around us.

Working with A Matter of Event to designed the key visual, in-mall visual merchandise, and the event logo (independently created), and also captured event photography for the press event and concerts.

Deliverables: Key Visual, Event Logo, In-mall Visuals, Event Photography

Tools: Adobe Illustrator, Procreate