The Sweetest Pace

The PARQ - Frasers Property

Role: Creative Designer, Graphic Designer

The Sweetest Pace is a Valentine’s seasonal campaign designed for singles who want to mingle and meet new people through a meaningful, active experience. The concept combines an evening wellness run with a matching card talk activity, connecting the spirit of Valentine’s Day with the 2026 marketing trend of wellness and longevity.

Set next to Benjakitti Park, the campaign aligns naturally with The PARQ’s brand of Life Well Balanced, encouraging healthy lifestyles while also driving foot traffic to The PARQ’s retail and restaurant spaces. The visual direction was created to feel warm, friendly, and modern, appealing to a new generation of urban singles looking for connection beyond traditional dating.

Deliverables: Creative Direction, Key Visual

Tool: Adobe Illustrator