The WOW Festival 2025: Wonder of Well-Living City aimed to promote sustainable urban living and architecture under the theme "Healthy City, Empowers People." Organized by the Association of Siamese Architects under Royal Patronage (ASA), the event was held at Benjakitti Park in Bangkok, a landmark known as the "green lung" of the city.
My design for WOW Festival 2025 preliminary design drew inspiration from Benjakitti Park’s map, symbolising Bangkok’s urban planning and its commitment to green spaces. The key visual design was influenced by light refractions into stripes of rainbow, reflecting the festival’s vibrancy, and enthusiasm for shaping a better city.
Designed under GA49 Limited
Tools: Adobe Illustrator, Photoshop
Preliminary Design by: Ornpimol Gumpusiri
Key Visual
Graphic Design
Developing upon the second direction of the key visual of WOW Festival 2025, originally designed by a fellow designer, I was responsible for adapting it into stationery design and promotional media for both online and offline platforms. My role ensured a cohesive brand identity across the festival materials, enhancing its visual impact. Additionally, I photographed the Key Visual design as it was applied by various designers throughout Benjakitti Park, capturing its integration within the event space.
Development Design and Photography by: Ornpimol Gumpusiri
Key Visual Designer: Phasawit Udomsrisamran
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